Building brand loyalty

Converting casual customers into brand-loyal customers is challenging in today’s competitive marketplace.

With thousands of brands competing to stay top of mind; retaining customers is no easy feat. Fortunately, there are some ways businesses can encourage repeat purchase customers:

• Be consistent

Surpass your customers’ expectations by consistently delivering the same level of quality in your product and service offerings. Customers will return to your business if you deliver on your brand promise through each and every transaction.

• Focus on customer needs

Understand what drives customer behaviour by listening to their concerns and encouraging feedback. Consider introducing a loyalty program to give customers a reason to come back to you instead of competitors.

• Stay in touch

Connect with your customers regularly to remind them of upcoming sales and promotions, industry news and events that are happening. Engaging with your customers on a frequent basis helps to build relationships with your new customers and strengthen relationships with existing customers.